Nike MSK

Visual concept for the launch of the Nike MSK sports and culture programme Off Script. A visual representation of movement that translates physical action on the field as a series of brushstrokes on a canvas. Here we explore the dynamic relationship between sports and culture and their liberating power of both body and mind. The campaign challenges the idea that perfection is a requirement for sport or creativity and invites the participants to color outside the lines

To communicate the three pillars of Nike MSK's Off Script programme, we used different colours for each pillar. Bright yellow makes all overarching programme communications stand out, while vibrant pink specifies the cultural programme and vibrant green for all sporting events. This work is included in my portfolio with permission from The Invisible Party.